E-SHOP
ENGAGEMENT
The diamond ring is the perfect emblem of the promise of love
Among the most important and symbolic moments in life, an engagement is an event that only a precious jewel can perfectly mark. Since ancient times, the ring has been the object that better than others has expressed the symbolism of love, even as a gift that crowns an engagement. In the Renaissance, in particular, the engagement ring was strengthened by an even more effective symbol: the diamond, an invincible and pure stone that enhances the meaning of the ring as an emblem of eternal union.
History
The first known testimony of a diamond ring donated to seal this important moment dates back to 1477: the adviser to Archduke Maximilian of Austria suggested in writing to the future emperor to give his fiancée Mary of Burgundy a diamond ring. From then until today, the engagement ring becomes richer and more precious than the faith. In the nineteenth century it was the solitaire diamond ring that assumed undisputed supremacy as the purest, most essential and immediate token of love.
In 1938 De Beers, a diamond extractor and exporter, relaunched engagement rings by involving Hollywood stars in advertising. New styles and designs began to emerge to give light and prominence to the diamond and in 1947 Frances Gerety, a copywriter, introduced the slogan “A diamond is forever”, and so the engagement ring also reaches countries, such as Japan, where until then it was unknown.
The symbol of engagement
The ring, symbol of continuity, expresses the tenacity of love through the “invincible” gem par excellence, the pure and eternal diamond: it is in fact the solitaire diamond ring that fully satisfies the desire of a strong and immortal symbol, the search for a value that goes beyond appearance, the expression of a beauty and purity never separated from love and fidelity.
